I picked up a box of Krusteaz Wheat & Honey pancake mix and some syrup the other day at Target. We were out of the Hungry Jack Wheat Blends at home and that's all Target had.
We like the Krusteaz crumb cake, so I had high hopes.
The next morning I pulled the box out of the cupboard and went to read the ingredients label. They saved me a few seconds by bolding the ingredients a consumer of this particular brand would likely care about.
Nice touch; they want you to read the label. Maybe a lot of brands do this but I haven't seen it.