Things you can do to save gas mileage in your truck:
As your speed increases on the highway so does the amount of energy you spend just trying to overcome the air. It's lame; something like 80% of each gallon at 75mph is lost against the wind. Slowing down puts more of the gas towards actually getting somewhere (moving the mass itself).
Also, to take things to new levels of dorkiness, try these:
I can deal with the first set of tips, though I savor passing absurdly slow cars, and I wouldn't mind a tonneau or some underbody panelling. Making the truck into a giant egg-shaped beast is a little unappealing, though. Maybe if it was like the Batmobile's armor and I could just enable it for long trips I'd be okay. I'd need banners on the side saying "I get better mileage than you" to explain the oddity.